JetBlue gift catalog

In a brilliant example of viral marketing, JetBlue has published a catalog of gift items on its Facebook page. Called the "Flyer Collection," this is a catalogue of 15 gift items for the holidays. I hasten to add that these are tongue-in-cheek gift items, firmly in cheek, as JetBlue has invented some outrageous products, all to poke fun at its competitors who charge to check bags, charge for snacks, offer cramped coach seats, and don't come close to matching JetBlue's on-board entertainment. It's so brilliant I'm using my blog to spread the virus.

The Extrago Sherpa Shirt (pictured above) is described as holding "an entire trip’s worth of necessities, including the $20 bill you’ll save by not checking a bag. Granted, this isn’t the most comfortable shirt. But since you didn't book with JetBlue, perhaps comfort isn’t your main concern." That gives you an idea of the silliness and humor JetBlue's marketing department. You can't actually buy these articles, of course, but the catalog is well worth a look!

Now if JetBlue could only create a softer seat cushion (I find their seats a bit too firm for my taste) and introduce a business class section with 2X2 seating, it would be an airline I would love to recommend for domestic service. Still, you can buy two adjacent seats in its "extra leg room" section (with 38" of leg room) and get business class space for a lot less than domestic first class on most carriers.


copyright (c) 2009 by David J. Ourisman. All rights reserved. If you have comments on this column, or questions about booking travel, email me or visit my website.
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