I'm presently staying at the Hotel Bel-Air near Beverly Hills for the unveiling of Dorchester Collection's new Preferred Partner program, to be called Diamond Club. Brownell is one of a very few luxury travel agencies invited into this exclusive club, and this translates into substantial value for any of our guests staying at one of nine Dorchester Collection hotels around the world. The following information was provided at an official briefing at lunch today at the Beverly Hills Hotel):
- Guaranteed upgrade at booking to the next room category with maximum guaranteed upgrade into a Jr. Suite
- Full breakfast for two daily, including in-room dining. Tax and gratuity are included.
- $100, 100€, or 100£ one-time credit for room bookings, applicable to final bill
- $100, 100€, or 100£ daily credit for suite bookings, applicable to final bill
- Daily unlimited internet for unlimited number of devices
- No walk policy for Diamond Club bookings
Airport transfers — a special amenity offer through 31DEC, 2013
- the 100 unit credit for a room or suite booking can be exchanged for a one-way airport transfer
- with 2+ nights in a suite, exchange 200 units of currency for round-trip airport transfers
Please note the following:
(1) Because 45 Park Lane is so small (just 45 rooms), is being treated as an all-suite property. No guaranteed upgrades, but you will receive a daily 100£ credit toward your final bill in all room categories.
(2) Diamond Club are in place of Virtuoso or FHR bookings but provide richer benefits, when booked under the Diamond Club rate code (only available to Diamond Club agencies) - which is equal to the Best Available Rate (but not promotional rates).
(3) The guaranteed upgrade at booking is a great amenity. Book a Deluxe at The Dorchester in London and be upgraded to an Executive Deluxe - a fabulous, WOW room category. Book an Executive at Le Meurice in Paris and be upgraded to a Tuileries view Executive.
(4) No other preferred partner program provides a hotel credit in the local currency, and 100€ or 100£ are worth more than $100 when staying in England, France, or Italy. Even in Switzerland, 100 CHF is currently worth about $108.
(5) Daily 100 credit for suites means that upselling to a Suite may be your best value at a Dorchester Collection hotel.
These are the nine member hotels at which you can receive the Diamond Club Dorchester Collection amenities:
England: The Dorchester, 45 Park Lane, Coworth Park
Paris: Le Meurice, Plaza Athenee
Milan: Principe di Savioa
Geneva: Le Richemond
Los Angeles: Hotel Bel-Air, Beverly Hills Hotel
Diamond Club Dorchester Collection (search here on Google)
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