8.02.2015

Virtuoso Week 2015



Six days from now, I'll be basking in sunny Las Vegas for my tenth Virtuoso Travel Week, or #VirtuosoWeek (which is the direction the branding is taking). Actually, not exactly basking in the sun. Saturday afternoon will be my "free" time — so will probably hang out in the fabulous pool at Bellagio — because the work will soon begin.

I'll be doing a site inspection of The Palazzo, part of the Venetian complex. Never seen their room product, but I'm guaranteed by their guaranteed upgrade to a Prestige Suite (Club) from Luxury, Bella, Fortuna, and Siena suites.

Every breakfast, lunch, and dinner for the week is already filled with get-togethers with vendors like Four Seasons Hawaii, Hotel De L'Europe (Amsterdam), Fairmont Hotel Group, Classic Vacations, Dorchester Collection, Pelican Hill Resort, Montage Hotels, Amanresorts, Swain Tours, Ritz-Carlton, and Kurtz-Ahlers Associates.

Monday to Thursday, 8 a.m. - 4 p.m., is filled with hundreds of 4-minute "speed dates" with sales representatives from various Virtuoso hotels, cruise lines, tourism boards, and destination management companies. I'm planning to re-design the speed-dating process (which, all too often, is just a 4 minute slide show on an iPad). I've created a set of Question Cards, and will invite sales reps to choose one of my questions* and speak to it. (Negative points to anyone who mentions the number of square feet in their spa).

Top Ten List. Last year, I created a Top Ten List of the most intriguing hotels, destinations, and values I learned about during the week. I will do the same thing this year!


* my questions for vendors:
1. Why should my clients visit your destination?
2. Describe a really special experience that a guest had at your property.
3. How do you differentiate your property from the other Virtuoso choices in your destination?


copyright (c) 2015 by David Ourisman LLC. All rights reserved. We provide Virtuoso and other Preferred Partner amenities as an affiliate of Brownell Travel. If you have comments on this column, or questions about booking travel, email me or visit my website.

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