11.10.2015

non-googleable experiences

from icbellagio.com, the premier Virtuoso onsite for Italy

Just back from Brownell Travel's annual meeting in Atlanta, #BrownellAcademy. This was a wonderful opportunity to reconnect with the best travel consultant colleagues in the industry ... along with dozens of industry sales reps there to share with us the latest news about luxury hotels, cruise lines, and custom tours.

One phrase among many captured my attention last weekend: non-googleable experiences. Google, first a number, has become a noun, then a verb, and now has been incorporated into adjectival form. I was attending a class conducted by IC Bellagio, a premier company based in northern Italy that crafts the finest custom tours in that country. One of the things they offer: non-googleable experiences.

Non-googleable experiences ... what does that mean? Many travelers plan their vacations by googling their destinations — for instance "best things to do in Italy" — and are presented with millions of possibilities, webpages such as "the top ten things to do in Italy." Put those ten activities on your Italy bucket list, and you'll have a pretty routine trip — along with the thousands of other tourists queueing up to do the exact same thing at the very same time as you.

Instead of responding to "what did you do in Italy?" by listing the ten bucket lists items that everyone sees, what if you could tell your friends about an utterly unique experience that hardly anyone even knows about. That's where our Virtuoso tour partners become very useful. They can help plan dozens of unique experiences that will give you the trip of your dreams, paying you a lifetime dividend of priceless memories.

Want to discover more about the wonders of the world — and experience them in style? That's what Brownell, Ourisman Travel, and Virtuoso are all about. Fill out our travel request form to start planning your next trip!

copyright (c) 2015 by David Ourisman LLC. All rights reserved. We provide Virtuoso and other Preferred Partner amenities as an affiliate of Brownell Travel. If you have comments on this column, or questions about booking travel, email me or visit my website.

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