the next generation sea life experience

photos from a promotion piece for Sea World San Diego

The next generation sea life experience will be unveiled over Memorial Weekend, May 2017.

A very expensive marketing campaign is underway. Over the past three days (Friday, Saturday, and today), I have received three elaborate marketing pieces. A large four-color poster, printed on heavy paper, folded and inserted into a die-cut card stock holder, was shipped in a clear plastic mailing envelope.  Short on detail, long on intrigue, Friday's piece was a pure tease with no mention of any product. Saturday's piece added the mention of a place, San Diego. Today's piece added a name (Sea World San Diego) and a date (Memorial Weekend, 2017), as well as some intriguing pictures.

Pictures of what? Something they call a "next generation sea life experience." A weblink leads to a YouTube video with extremely high production value.

Interested? For luxury travelers visiting Sea World, I recommend staying at La Valencia, an oceanside boutique resort with just 114 room. Located in exclusive La Jolla, less than 8 miles to the north, the drive to Sea World takes you along the ocean, never venturing onto the I-5 freeway. And Virtuoso guests enjoy exclusive amenities:

• Upgrade on arrival, subject to availability
• Full Breakfast daily, served in Restaurant for up to 2 in-room guests
• First night valet parking
• La Valencia commemorative gift
• Welcome presentation of chocolate truffles
• Premium Bottle of Wine
• Early check-in/late check-out, subject to availability
• Complimentary Wi-Fi

Contact your Virtuoso travel advisor for more information.

copyright (c) 2017 by Ourisman Travel LLC. All rights reserved. We provide Virtuoso and other Preferred Partner amenities as an affiliate of Brownell, a Virtuoso® Member. If you have comments on this column, or questions about booking travel, email me or visit my website.