I blame the bean counters at Marriott

view from the Club Lounge at Ritz Carlton Half Moon Bay

Ritz Carlton is truly one of my favorite hotel brands. It is for this very reason that I want to push back against the new cancellation policy being instituted by Marriott, its corporate parent. A few Ritz Carlton hotels still have a one day cancel deadline (Buckhead!), but most Ritz Carlton hotels now adhere to the 2-3 day cancelation deadline that is the new Marriott standard.

I blame the bean counters. This self-inflicted corporate unfriendliness is bad news for guests and bad news for Marriott Luxury Brands. I have nothing but the highest admiration for the ladies and gentlemen of Ritz Carlton, among the warmest and most gracious hosts in the entire luxury hotel industry. This unfortunate policy makes life harder for everyone, especially their business guests who need flexibility when they travel for business. What the Marriott bean counters may not appreciate is that this also makes life harder both for their travel partners (luxury travel advisors like myself) and for our Ritz Carlton Guardian Angels. I'm thinking of all the time I'll waste requesting waivers of cancellation penalties ... and the time my Guardian Angels will waste working on exceptions for my clients.

I acknowledge that cancellation penalties can serve a valid function. Once a room has been sold, it's "off the market" and cannot be resold. Last-minute cancellations do not leave enough time to re-sell that room. It's reasonable for the guest to compensate the hotel in the form of a one-night penalty if the cancellation prevents the hotel from selling the room to someone else. But unless a hotel is nearing a sell-out, nothing is really lost.

My appeal to the bean counters... read the Mission Statement of Ritz Carlton, and realize how this policy contradicts that mission:

The Ritz-Carlton Hotel is a place where the genuine care and comfort of our guests is our highest mission.  

We pledge to provide the finest personal service and facilities for our guests who will always enjoy a warm, relaxed, yet refined ambience.  

The Ritz-Carlton experience enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs of our guests. 

My appeal to my clients and fans of Ritz Carlton: vote with your dollars. You don't have to tolerate minimum 3-day cancel deadlines at city hotels. The only way the bean counters will get the message is for us to send our business to their worthy competitors. Just checked a random day in New York City, and the cancel deadline is just one day at Four Seasons, Mandarin Oriental, Fairmont (The Plaza), Peninsula, Park Hyatt, and Rosewood (The Carlyle). 

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